How do you get prospects to want your information?  In a previous article, Brian Sullivan talked about the value of Twitter in spreading your message. This month, he focuses on LinkedIn.

I spoke with LinkedIn author and expert Wayne Breitbarth and he shared his LinkedIn “Gotta Do’s.” These tips helped me immediately, and they can help you too. Below is a list of things you need to immediately do to increase your list of prospects.

  • Gotta get a LinkedIn account and begin inviting friends, colleagues and current customers to join your network. The power of LinkedIn comes from having a ton of people, with a bunch of relationships. Dedicate 10 minutes each day to doing this. It will pay off.

 

  • Gotta use Advanced Search Functions by using keywords to search for names and titles of prospects. For example, I just logged into LinkedIn, went to ADVANCED SEARCH in the upper right corner of the screen, and the below fields popped up. I typed in Physician and asked LinkedIn to find me a list of physicians within a 75-mile radius of my house.

To read Sullivan’s article on LinkedIn, click here

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