Here are five great customer service tips that will give any company an advantage over competition and more value for their customers.


  1. Do not settle for satisfied customers – Satisfactory is an average rating. The best companies recognize that satisfied customers are not loyal customers.  Every employee should ask themselves a question: What am I doing right now to ensure that the next time the customer needs what it is that we do or sell, they will choose us?  Most people think of loyalty as a lifetime, but it is really about the next time – all of the time!


  1. Get into alignment – Every employee must know what the company expects from them, as well as the brand promise the company makes to the customers. Create a mantra, which is a one sentence or less statement that combines the vision and mission of the company, as well as the promise to the customer.  The Ritz Carlton hotel chain has a great one that is just nine words long: “We are ladies and gentlemen serving ladies and gentlemen.”  Everyone gets it, the employees and the guests (customers).  The employees have it memorized.  They live and breathe the mantra – all of the time!


  1. Constantly train – The best companies budget time and expense for on-going training of both hard or technical skills (the skills needed to do their job) and soft skills (customer service,      relationship and personal improvement). They don’t do this once in a while – they do it all of the time!


  1. Create confidence – Confidence comes from a  predictable experience.  You want  customers to own their experience with you, which means that they know  what to expect – all of the time!


  1. Be amazing – The best/amazing companies do not  deliver over-the-top customer service experiences all of the time.  While once in a while they do, their  secret is consistency.  They are simply      predictably better than average – all of the time!


Bonus: Never forget to show appreciation.  Say thank you – over and over.  Customers need to be told how much you appreciate their business – all of the time!



Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations.  As a professional speaker and author, Shep helps companies develop loyal relationships with their customers and employees.  For more information on Shep’s speaking programs and books, please contact (314) 692-2200. Email:  Web: For information on customer service training, go to

Comments are closed.


Who do you think will win in the Monday Night BCS game?

  • The Tide (57%)
  • The Irish (43%)
Loading ... Loading ...