Harry Anderson is the actor who is best known for playing Judge Stone in the sitcom, Night Court.  Prior to that he played the flim-flam con man on Cheers.  He started his entertainment career as a magician, and to this day pursues that passion.  Years ago I sent away for a book that he wrote about his act.  The ad mentioned to indicate if I wanted it autographed.  When it arrived, the autograph read:




Harry Anderson


What made this funny is that the signature really was his, but he rubberstamped the word “Sincerely.”  You have to know a little about Harry, as this is the typical funny stuff he would do.  After all, he was an actor who played the part of a con man.  And, who ever heard of a sincere con man? 


Anybody in business cannot be successful if they are not sincere to their customers and employees.  You can’t make people feel good about doing business with you if there is ever a time they feel you are being insincere. 


Sincerity is about trust, the customer trusting you.


Sincerity is about caring, you caring about the customer. 


Sincerity is about loving what you do and sell and helping others, through whatever it is that you do or sell, get what they want and need.


Sincerity is about being trusted and trusting others.


Sincerity is about loving what you do.


The bottom line: Sincerity creates confidence.  And confidence may be the most important reason someone decides to do business with you. 


Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations.  As a professional speaker and author, Shep helps companies develop loyal relationships with their customers and employees.  For more information on Shep’s speaking programs and books, please contact (314) 692-2200. Email: shep@hyken.com  Web: www.hyken.com. For information on customer service training, go to www.TheCustomerFocus.com.



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