Humans are complicated. We have physical fears, like being afraid of fire ants or going bungee jumping. We may over exaggerate these fears, but they’re based on a semi logical understanding of risks.


But then there are our emotional fears; this is where logic leaves the party. Emotional fears are usually based on subconscious beliefs created by past experiences that have absolutely no bearing on our present circumstances.


It’s our emotional fears that hold us back from accomplishing things, and enjoying life to the fullest.


Here are is the final common self-limiting fear, and suggestions for overcoming it:


Big Fear # 3: I’ll be found out


We all secretly believe that we’re just faking it in the grown-up world, and one day, people will realize that we’re an imposter.


I know many seemingly confident executives who look around the boardroom table   wondering why or how they ended up in charge. I’ve written four books, and I still wonder when I’ll start believing I’m a “real” writer. Your inner five-year-old may fuel your creativity, but she or he needs to share your brain space with the grown you, who has skills and experiences.


Better living strategy:  Next time somebody sends a compliment your way, document the evidence. Write it down, save the e-mail, engrave it on your head if you have to – so that you can go back to it when you summon some confidence. I created A Go Girl folder on my desktop, to read whenever I need a boost.


Your fears and insecurity don’t exist outside of your own head. Banishing them from your brain isn’t easy, but it leaves space for something more fun and productive.


Lisa Earle McLeod is a sales leadership consultant, and author of Selling with Noble Purpose. Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales forces. She’s the author of several books including Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, a Wiley publication. She has appeared on The Today Show, and has been featured in Forbes, Fortune and The Wall Street Journal. She provides executive coaching sessions, strategy workshops, and keynote speeches. Visit

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