From where would you prefer to store and deliver Manufacturer’s Literature to your customers?

  • From my laptop (71%)
  • From my smartphone (18%)
  • From my car trunk (11%)
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37 Responses to “Manufacturer Literature Poll”

  • Greg Jewell:

    Customer preference and opportunity often dictates how manufacturer support documentation will be delivered.

  • Gustave Seeber:

    So much time and resources are being wasted with hand out materials having to be shipped to us.

  • I’m with Greg Jewell, literature needs to be available in a format suitable to the customer. In Ambulatory Care a significant portion of the customer population is not as “computer friendly” as other segments of healthcare.
    Also in these surveys you should always include “Other” with comment section for a write-in vote. You left one special option off this list – iPad and similar devises.

  • paul Derham:

    IPAD is the way to go with literature requests. Fast, easy and fun!

  • In reality, I would prefer to be able to have manufactuer’s literature on an iPad, and if the customer would want to read the entire brochure on his/her own, then either e-mail it from the iPad. That way they could either e-mail it, print it, or file it for future refernce.

  • Donna Gaidamak:

    Most convenient for all!

  • Pete McGrath:

    Smartphone would be second choice

  • Computer is too cumbersome to open and weighing my car down with literature reduces my gas mileage. From my smartphone I can save, edit, forward, and do everything I need with literature more efficiently.

  • Tara Cunningham:

    I do inside sales so it is much more convenient and clean

  • troy:

    don’t let the poll results fool you…we will all be moving away from laptops in the next few years so a mobile app for use with a smartphone/tablet will be where you want to put your resources. all my lit is already on my ipad or in dropbox.

  • Doug Handa:

    No substitute for hard copies-call me “old fashioned”

  • Mark:

    We are using iPads more and more, and being able to access mfr support documentation and forward to cusomes’ emails through them is huge.

  • Geri Lamano:

    When literature needed for a call, simply send to smartphone.

  • Evan Rush:

    Less literature means better gas mileage.

  • Ben Hull:

    PDF’s are the best way to go

  • I LIKE DOING EVERYTHING FROM MY LAPTOP. THE HARD PART IS OBTAINING CORRECT CUSTOMER E-MAIL ADDRESSES- AND EVEN MORE IMPORTANTLY GETTING DOCTORS OR OTHER BUSY FOLKS TO READ THEM. EVENTUALLY THE I PAD OR SOMETHING SIMILAR MAY BE BEST, BUT FROM WHAT I AM TOLD, NOT RIGHT NOW.

  • We like to store it on our laptops.

    Thanks,
    Amy Kelly

  • Since I have been calling on Doctors for almost 50 years, it is hard for me not to leave a Hard Copy but I have been e-mailing more and more customers information on products along with pricing.
    Bruce Opp

  • Frank Stirrup:

    Still find it is more useful to have a full piece of literature to show account. They like to look at all the information on one page .

    This is especially helpful when there is more then one person who needs to go over information

  • I prefer hard copy because it’s delivered by me at the time of meeting. It follows a presentation, is often accompanied by a cost/value analysis and it is something the prospect can refer back to while considering my proposal. Electronic or digital information is cheap, overdone, and often overlooked.

  • I agree with Mark, clients want something in their hand. They know you have prepared for the sales call.

  • I email the majority of my product literature requests but also mail hard copies when accounts do not use email. In the alternate site market there are still a lot of companies without email.

  • Laptop allows easiest access.

  • Most customers still want a hard copy of literature. I can’t print from my phone so laptop is my best option. Hard copy in the trunk is good but takes up too much room and gets out of date quickly.

  • This aids in speed of response and accuracy in a very meaningful way.

  • On your laptop, with a FedEx or UPS store becoming your best friend

  • Rajesh Prasad:

    I find smart phones to be convenient and fast.

  • MPP:

    It must work from a smart phone. If it works there, it is easier to scale up to a laptop (old) or tablet (new).

  • Jim Kieslich:

    i am old school but the laptop is a great tool

  • Kent:

    The smart phone vs the laptop promotes image of “tech savvy”… proper app can direct desired into straight to the client’s computer/printer/mailbox.

  • Todd:

    Laptop is the way to go. I can print as I need and not worry about literature “shortages”.

  • tony:

    On laptop or pad is easier

  • tony:

    on laptop or ipad is the fastest way and easier.
    tony

  • Johnny Locklar:

    Laptop outlook. I can save in specific folder and retrieve and print when necessary.

  • Jeff:

    The way my customers use this type of information it is best to give them print info. So it is best to store in trunk of car.

  • For now..it is my laptop. customer’s appreciate that I can deliver information to them quickly and that they can read about products without printing. They have it stored for future reference without cluttering up their desk, etc.

  • Make this as easy as possible for both parties.

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