From where would you prefer to store and deliver Manufacturer’s Literature to your customers?
Customer preference and opportunity often dictates how manufacturer support documentation will be delivered.
So much time and resources are being wasted with hand out materials having to be shipped to us.
I’m with Greg Jewell, literature needs to be available in a format suitable to the customer. In Ambulatory Care a significant portion of the customer population is not as “computer friendly” as other segments of healthcare.
Also in these surveys you should always include “Other” with comment section for a write-in vote. You left one special option off this list – iPad and similar devises.
IPAD is the way to go with literature requests. Fast, easy and fun!
In reality, I would prefer to be able to have manufactuer’s literature on an iPad, and if the customer would want to read the entire brochure on his/her own, then either e-mail it from the iPad. That way they could either e-mail it, print it, or file it for future refernce.
Most convenient for all!
Smartphone would be second choice
Computer is too cumbersome to open and weighing my car down with literature reduces my gas mileage. From my smartphone I can save, edit, forward, and do everything I need with literature more efficiently.
I do inside sales so it is much more convenient and clean
don’t let the poll results fool you…we will all be moving away from laptops in the next few years so a mobile app for use with a smartphone/tablet will be where you want to put your resources. all my lit is already on my ipad or in dropbox.
No substitute for hard copies-call me “old fashioned”
We are using iPads more and more, and being able to access mfr support documentation and forward to cusomes’ emails through them is huge.
When literature needed for a call, simply send to smartphone.
Less literature means better gas mileage.
PDF’s are the best way to go
I LIKE DOING EVERYTHING FROM MY LAPTOP. THE HARD PART IS OBTAINING CORRECT CUSTOMER E-MAIL ADDRESSES- AND EVEN MORE IMPORTANTLY GETTING DOCTORS OR OTHER BUSY FOLKS TO READ THEM. EVENTUALLY THE I PAD OR SOMETHING SIMILAR MAY BE BEST, BUT FROM WHAT I AM TOLD, NOT RIGHT NOW.
We like to store it on our laptops.
Since I have been calling on Doctors for almost 50 years, it is hard for me not to leave a Hard Copy but I have been e-mailing more and more customers information on products along with pricing.
Still find it is more useful to have a full piece of literature to show account. They like to look at all the information on one page .
This is especially helpful when there is more then one person who needs to go over information
I prefer hard copy because it’s delivered by me at the time of meeting. It follows a presentation, is often accompanied by a cost/value analysis and it is something the prospect can refer back to while considering my proposal. Electronic or digital information is cheap, overdone, and often overlooked.
I agree with Mark, clients want something in their hand. They know you have prepared for the sales call.
I email the majority of my product literature requests but also mail hard copies when accounts do not use email. In the alternate site market there are still a lot of companies without email.
Laptop allows easiest access.
Most customers still want a hard copy of literature. I can’t print from my phone so laptop is my best option. Hard copy in the trunk is good but takes up too much room and gets out of date quickly.
This aids in speed of response and accuracy in a very meaningful way.
On your laptop, with a FedEx or UPS store becoming your best friend
I find smart phones to be convenient and fast.
It must work from a smart phone. If it works there, it is easier to scale up to a laptop (old) or tablet (new).
i am old school but the laptop is a great tool
The smart phone vs the laptop promotes image of “tech savvy”… proper app can direct desired into straight to the client’s computer/printer/mailbox.
Laptop is the way to go. I can print as I need and not worry about literature “shortages”.
On laptop or pad is easier
on laptop or ipad is the fastest way and easier.
Laptop outlook. I can save in specific folder and retrieve and print when necessary.
The way my customers use this type of information it is best to give them print info. So it is best to store in trunk of car.
For now..it is my laptop. customer’s appreciate that I can deliver information to them quickly and that they can read about products without printing. They have it stored for future reference without cluttering up their desk, etc.
Make this as easy as possible for both parties.
Who do you think will win in the Monday Night BCS game?