Something happened the other night that I think is “kind of cool.”  My wife and I went to a great restaurant – Corky’s.  It just opened.  Prices were extremely reasonable and the food was better than good.  The owner talked to us quite a bit.  Yes, we had a good experience at Corky’s and we plan to go back soon, but there’s more.  


A good part of our conversation with the owner was about his recommending other restaurants for us to go to.  That’s right, he was telling us where we should go next weekend.  Was he trying to tell us he would rather us go to his competition and not come back?  I don’t think so.  

This man was so confident about his own business, that he could talk well of his competitors knowing that we will still be back.  When did you last talk to a salesperson that told you how great their competition was?  Do you have enough confidence in your company’s products and services to praise your competitors?  Like I said, this was “kind of cool.” 

Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations.  As a professional speaker and author, Shep helps companies develop loyal relationships with their customers and employees.  For more information on Shep’s speaking programs and books, please contact (314) 692-2200. Email:  Web: For information on customer service training, go to  


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