Amaze your customers with your worldly knowledge. Encyclopedia Brittanica was set to launch an iPad app containing its entire content for $2 a month, or $24 a year (vs. $70 a year for the Web version and about $1,400 for the print version), according to the Wall Street Journal. People who pay for the Web version also get access to the iPad app at no extra cost. The app features a “link map,” which generates a spider-web of icons representing other articles related to the one the reader is looking at. The Wall Street Journal reports that the most glaring omission is the lack of links to related sources outside the encyclopedia. There are also no videos in the app. Nor can users print articles from the app, though Britannica says it plans to add printing and the ability to post references to articles to social networks.


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