Smart TV, not-so-smart choice

Smart TVs may not be the wave of the future, according to the latest research from Strategy Analytics’ Digital Home Observatory. The study, “Online Video Lead Adopters Bypass the Smart TV with Personal Devices,” offers an in-depth examination of how the behavior of eight advanced-user households has changed over the past three years as new connected TV technologies have arrived. Although half of the sample has acquired a smart TV over the past three years, no one has been found to be using it as their main source for connected media entertainment since they found tablets, smartphones and other connected TV devices easier to use. Early adopters who have not purchased a smart TV yet have been concerned that these products are not ready to deliver an adequate experience. For more information visit http://www.prnewswire.com/news-releases/strategy-analytics-smart-tvs-outflanked-by-tablets-and-smartphones-say-early-adopters-214724761.html.

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