Busy professionals avoid salespeople when they see it as a waste of time.  The same is probably true for you when it comes to reading blogs.  So I’ll get to the point:

Distill your sales message to be as brief and compelling as possible.  Leave out the fluff.  Define the benefits clearly.  Offer proof that your product or service works.  Ask for the next step commitment.

Deliver value.  Leave.

You just differentiated yourself and you get to come back.  How cool is that?


— Mace Horoff is the author of Mastering Medical Sales. For more information, visit www.MedicalSalesTraining.com

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