Do you want to sell more?  Do you want to get a promotion?  Do you want to get that job?  Do you want to keep that job?

What do all of these questions have in common?  Depending on what you do, I can’t imagine anyone would say “no” to any of these.  And, there is a common ingredient to help insure the success of getting a “yes.”  That ingredient is “value.”

You want to sell more?  What value do you bring to the process?  Or, you want to get a promotion, get a job or keep a job?  What value do you bring to your company?

There are a lot of other factors that go into being successful, but if you don’t provide enough value in business, to the people you work with or sell to, you will not be as successful as you ultimately can be.

All of this is probably common sense to most of us, so let’s take it a step further.  The reality is that there are lots of people that do what we do.  There are lots of people that sell insurance.  There are lots of people who work in retail.  There are lots of people who work in HR departments for different companies.  What makes the people at the top of their fields or their companies successful?

Sure, they are good at what they do.  But the people around them recognize the value that they bring.  Sometimes it is that they are smart.  Sometimes it is their people skills.  Sometimes their products are superior and they have the ability to differentiate themselves from the competition. 

It is almost as if everything is a commodity.  I can go on the Internet and buy a car, insurance, books – just about anything.  I can even hire an employee, or at least start the process, by going on the Internet.  So the bottom line is that no matter what we do or sell, we have to create value.  You want to stand out?  Give them more “bang for the buck.”  Exploit what you do best as long as it brings value to your situation.

To the people you work with, do business with or sell to…  You must be valuable!

Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations.  As a professional speaker and author, Shep helps companies develop loyal relationships with their customers and employees.  For more information on Shep’s speaking programs and books, please contact (314) 692-2200. Email:  Web: For information on customer service training, go to  

Comments are closed.


Who do you think will win in the Monday Night BCS game?

  • The Tide (57%)
  • The Irish (43%)
Loading ... Loading ...