“A good plan, violently executed now, is better than a perfect plan next week.” George S. Patton
George S. Patton arguably was one of America’s most successful field commanders in World War II. He didn’t believe that a “perfect plan” could exist in combat because there were just too many variables at play that he could not anticipate or control. However, what he could control was the basic performance of his soldiers as they executed his plans and strategies in some of the most decisive battles in North Africa and Europe.
Similarly in sales you do not need a perfect plan to achieve your goals. However, you do need a plan. And as we approach the end of one year and face the beginning of the new sales year, it is essential that every sales person has in place a detailed, thoughtful, disciplined personal sales plan for the upcoming twelve months.
Andy Paul is author of the award-winning book, Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales. A frequent speaker, Andy conducts workshops and consults with B2B sales teams of all sizes and shapes to teach them how to sell more by selling faster. Visit www.zerotimeselling.com for more.